Research & Strategy


Worrell researchers first seek to understand users and their environment through thoughtful observation and probing, along with in-depth immersion. By combining ethnographic research methods with design and visualization tools, we shed light on unmet, often unspoken, patient and physician needs, translating them into strategic insights and opportunities.

Key Capabilities

Ethnographic Research

Shadowing & Observation

Contextual Videography

Workflow Mapping

Behavioral Prototypes

CENSYS® Feature Prioritization

Clinical Immersion

Discovery Kits

Co-Creation & Moderated Workshops

TRIZ Inventive Principals


Situated Interviews

Task Flow Analysis

Use Case Scenarios

Strategic Planning & Vision Casting

Visualization Tools (Infographics & Mapping)

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