Service Design


End-to-End Experiences for the Modern Healthcare Consumer

Service design is a human-centered design process that improves systems by bridging the needs of healthcare consumers with opportunities for businesses. We help our partners create service models that promote healthy behaviors, support sustainable business models, and deliver a higher standard of care.

TREATING PATIENTS LIKE HUMANS

Patients are people. We believe that better health outcomes are achievable by engaging people through every stage of their care journey. We apply empathy, creativity, and contextual research to imagine and design new service models with the patient at the center of their care experience.

ALIGNING SERVICE + BUSINESS

We understand that changes in a service offering impact processes and people from all areas of an organization. We align new services with existing business processes and infrastructure, and provide insights for our partners where we believe organizational change is the best course of action.

NAVIGATING CHANGE

Our service designers develop roadmaps to help you implement and integrate these services within your organization. Whether we’re adapting an existing service to changing business and consumer needs, or designing a new service altogether, we give our partners the power to bring their services to life.

KEY CAPABILITIES

Journey Mapping
 
Ecosystem Mapping
 
Storyboarding
Resonance Testing
 
Service Blueprinting
 
Service Roadmaps