Worrell researchers seek to understand users and their environment through thoughtful observation and in-depth clinical immersion. By combining ethnographic research methods with design and visualization tools, we shed light on unmet, often unspoken, patient and physician needs, translating them into strategic insights and opportunities.
UNMATCHED ACCESS TO HEALTHCARE FACILITIES
We’ve developed strong relationships with hospitals and physicians around the world, allowing us to recruit and conduct our contextual research with the diverse patient populations that our partners serve, and in the varied care environments that our partners look to transform.
EMPATHIZING THROUGH ENGAGEMENT
Our research team enters the lives of patients and caregivers to observe and document the fine details of their lives that are routinely missed in traditional research. We seek to capture their motivations, fears, and the strategies they use to manage their care in daily life, providing our partners with detailed personas of their end users.
COMBINING CLINICAL + DESIGN RESEARCH
Our research team is comprised of design minded, empathetic listeners, as well as highly technical clinical analysts. We help our partners find needs and formulate insights that are founded on a combination of qualitative and quantitative data sets.