Webinar: Familiar Tools, Reimagined

In this webinar, we discuss how Covid-19 has shaped the way Worrell is approaching research and how we ensure that we keep humans at the center of our exploratory and evaluative research activities to develop meaningful strategies for success. We also introduce a number of tools and methods that are particularly well suited for this new frontier and walk through two specific case studies from recent Worrell research programs that highlight some of these methods in more detail.

Pete Madson (VP / Partner) kicks off the webinar by defining Worrell’s ethnographic approach, introduces the importance of these topics, and announces the panel. 

“What can we do in a socially distanced world where these face-to-face interactions are temporarily not feasible?"

Kate Dudgeon (Dir. Research + Strategy) gives an overview of our remote research capabilities and some of the benefits of remote ethnography.

“The reach of our study can greatly expand. With remote methods, you can reach people, hospitals, labs and homes across the world with minimal travel."

Katie Kelly (Sr. Design Researcher) shares how to garner rich contextual insights by virtually embedding into a clinical environment.

“We’ve been able to maintain clinical access without setting foot in the hospital through self-videography."

Rosel Van Den Berg (Dir. User Experience) shares an example of successfully deploying kits to safely conduct remote resonance testing with vulnerable populations.

“It’s putting people at ease being in their own home versus a facility and opening up new possibilities for us."

Pete Madson gives some final thoughts on key takeaways of the presentations. 

1. There are many viable alternatives to in-person research

2. These alternatives can capture outstanding value when you combine with and build upon more traditional methods

3. As the world continues to adapt, your teams can remain heavily engaged in gathering human insights with collaborative planning, discovery, and synthesis exercises

The panelists field questions from the attendees sparking an engaging discussion.