Complete product development for Coloplast surgical tools designed to be used in intimate procedures for women. Complete product development for Coloplast surgical tools designed to be used in intimate procedures for women.
Coloplast

Designed by women for intimate procedures

Skills Used
Engineering, Industrial Design, Human Factors Engineering, Research & Strategy, Prototyping

Studies show that 20-50 percent of adult women suffer from urinary incontinence. Though scores of surgical solutions exist, some women choose not to undergo surgery due to the intimidating and intimate nature of the procedure. Led by a female research and design team, Worrell collaborated with Coloplast—an international medical device maker—to improve the surgical tools used to correct female urinary incontinence.

Initial concepts for the surgical tools.
Initial concepts for the surgical tools.

Our Approach

The Worrell team conducted in-depth ethnographic research and organized surgical observations, which produced a novel design direction for the new tools. Insights from the field reinforced that both surgeons and patients favored minimally-invasive tools that delivered on functional specifications, but in a smaller package. The research also uncovered a void in the market for a highly aesthetic design that could easily be used with either hand. Going above and beyond, Worrell developed a design concept that could be sterilized and reused, ultimately decreasing the amount of waste produced in a procedure.

Understanding how the user's workflow should inform the ergonomics of the device.
Initial concepts for the surgical tools.
Prototypes of the initial concepts.

Key Activities

Ethnographic Research

Clinical Observations

Clinical Needs Analysis

Clinical Workflow Analysis

Industrial Design Concepts

CAD Modeling

Packaging Design

Appearance Models

Colors, Materials, Finishes Schemes

Semi-functional Prototyping

Usability Testing

Parametric A/B-side Surfacing

Bill of Materials

Pilot Build Oversight

Transfer to Manufacturing

Results

Worrell’s research-driven, empathetic approach produced market knowledge that would enable Coloplast to offer new tools with increased aesthetic and ergonomic qualities. The result was a procedure that was less complex for the physician and less intimidating for the patient, furthering Coloplast’s mission of “making life easier for people with intimate healthcare needs.”

Worrell also used the research gathered in the field to improve the language used in both the traditional and digital marketing materials typically used by women researching potential surgical solutions.

Prototypes of the initial concepts.
Initial concept sketches of the surgical tools.
Initial concept sketches of the surgical tools.

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