Archive for May, 2016


Q+A with Jorge Trevino, Industrial Designer

Tuesday, May 10th, 2016

From a young age, Jorge Trevino has always been fascinated by art and technology. He began cultivating his artistic skills in sculpture and graffiti art at the age of 12, while living in Mexico; art forms which lead to his passion for Industrial Design. To Jorge, ID is not just a career, but a lifestyle. When he’s not designing, he can be found biking around the city, sketching by the lake or working on his personal portfolio.

What’s the best thing you’ve ever designed?
I took part in a design competition for a renowned home appliance brand. After designing a portable air purifier, the company invited me to its Brazil and Australia offices to present my work.

I also had the opportunity to design a guiding tool for the visually impaired. Design is so heavily focused on visuals, so I was challenged to pay close attention to all of the features in order to design non-visual cues and functions. The project, inspired by an MIT technology, is published in Rod Scher’s book, “Leveling the Playfield: Democratization of Technology” and is a finalist for the 2016 Good Design Awards.

What is something outside of work in which you consider yourself an expert?
I believe that life is best spent riding on two wheels. Back in Mexico, I practice motocross with my brothers. Riding a bicycle is also one of the most popular ways Minneapolis residents get around and I am no exception to the rule. I love unwinding after a long day at work and exploring new parts of the city.

If you could redesign anything, what would it be and why?
I’ve always been fascinated by nature’s design and how evolution shapes every living being to achieve the perfect balance between form and function. Similar to how our bodies can adapt to different environments (like how the human hand wrinkles under water to increase grip), I want to design smart prosthetics that are able to adapt to the complex world we live in. I love the idea of turning a disability into a super ability.

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Posted in Culture, Design, Healthcare, New Hire | No Comments »

1976–Onward: Worrell Design Celebrates 40 Years

Tuesday, May 10th, 2016

In 1976, Bob and Judy Worrell embarked on a journey to bring forth their vision to create a product development firm devoted to helping brands through innovative design. Forty years, an international office expansion and an impressive and diverse client roster later, Owner Bob Worrell, and President and CEO, Kai Worrell, have shaped the company into a multinational design firm dedicated to healthcare innovation.

This year marks a special milestone for Worrell as we celebrate our 40th anniversary. Here, we reflect on the awards, offices, people and projects that have defined our legacy, while hinting towards our future aspirations.

To commemorate this accomplishment, please join us for an evening of drinks, memories, toasts and more at Worrell’s headquarters in NE Minneapolis. RSVP here.



1976: Two years after designing the still untouched Bobcat logo, Bob Worrell and his wife, Judy, launch Worrell Design.

1979: Worrell reaches international acclaim after helping establish Kroy Lettering System as the market leader in the presentation business.

Worrell’s design work wins several awards during this period, including IDSA’s International Design Excellence Award.


1985: Worrell Wins Time Magazine’s most prestigious Top 10 Designs Award.

Bob receives his first IDEA Gold Award for consumer product design.

Worrell moves its headquarters to the River Market in downtown Minneapolis.

1987: Worrell purchases its first milling machine and officially adds prototyping to its list of in-house capabilities.



1990: Judy Worrell is recognized in ​Who’s Who of American Women for her leadership and contribution to the company’s growth for the second year in a row.

After adding an engineering team, Worrell moves to a 6,000 sq. ft. office in Eden Prairie, MN.

To better understand client product needs, Worrell develops CENSYS™, a proprietary predictive modeler and quantitative research tool.

1994: Worrell works with VideoLabs to design a wildly successful new videoconference system which was unveiled at the first MacWorld conference.

1999: Worrell pairs up with Boston Scientific to develop a handheld device, called the Patient Activator, which allows patients to detect atrial fibrillation event and administer a shock via an implanted cardiac defibrillator. This marks the beginning of a long-term partnership between the two companies.



2004: Bob is named one of the 100 Most Notable People by the medical device industry.

2005: Worrell moves into a 30,000 sq. ft. warehouse located in the Arts District in Northeast Minneapolis.

2005: Worrell collaborates with Boston Scientific to design a user-facing Remote Communicator System. The system serves as a connection between a patient and the clinician to remotely broadcast alerts from the patient’s cardiac device to the clinician.

2007: Kai Worrell opens the first international office in Shanghai to serve China and other emerging markets.

2008: Worrell partners with Evan and Eric Edwards, brothers and co-founders of Intelliject (now Auvi-Q®),  to create an epinephrine injector to treat life-threatening allergic reactions.

2008: Worrell acquires Gad Shaanan Design, a Montreal-based design and innovation company with offices in Canada and San Diego.



2010: Kai Worrell is appointed President and CEO.

2011: Kai Worrell co-founds Geneva Healthcare, alongside of Gilanthony Ungab, MD and Manish Wadhwa, MD, FHRS, two practicing cardiac electrophysiologists, to improve the lives of patients living with cardiovascular disease.

2014: Worrell collaborates with Stratasys to accelerate medical device development through the use of 3D printed injection molding (3DIM). This enables the firm to put injection molded prototypes in the hands of users faster and for a fraction of the cost.

Onward: After years of increasing work in healthcare, Worrell wholly dedicates its resources to incorporating the principles of design to the practice of medicine. Today, Worrell’s clients look to the firm for its expertise in digital health, medical device and emerging markets to create better health outcomes.

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Posted in 3DIM, Culture, Design, Design Validation, Digital Health, Emerging Markets, Engineering, Ethnographic Research, Global Research, Healthcare, Human Factors, Industrial Design, Process, Research, User Experience, Worrell China | No Comments »


Sunday, May 8th, 2016

As children, we dreamed of being superheroes. But as we grew, we moved beyond the imagined superpowers of our childhood to embrace our own ability to create life-changing technologies. Paired with MC10, the Worrell team was challenged to envision a world where embedded computing power could be used to enhance the performance of our daily activities. What resulted was a sixth sense, extending our natural abilities, ultimately improving lives. Please enjoy Worrell’s latest digital story “Superheroes.”

Posted in Design, User Experience, Video | No Comments »

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