Client Situation
The Pepsi-Lipton tea Partnership needed to introduce a new technology for brewing iced tea in a new form factor that would support the technology but not alienate the sensibilities of an age-honored institution. The appearance of the product needed to instill the trust of this venerable brand that has been built over many years in the market while at the same time, improve the economics demanded in today's productivity-driven restaurants.
The introduction of this product into the market was critical because of the infamous "cola wars" which meant there was simply no room for error in hitting the market first and right on target with the customers. Pepsi Lipton wanted to capture new market share with a breakthrough product platform and show the benefit of "lean" principles as it relates to overhead and personnel in the restaurant business.
Result
Worrell was brought in to provide it's customer-based product definition technology, Censys combined with it's world-class design capabilities to create the needed product. Censys captured the "Voice of the Customer" creating a re-prioritization of the most important design criteria into the "predictive metrics" that defined the buying behavior.
The result from Censys was the identification of unique customer delight opportunities that have clearly yielded a product that has had unprecedented success in the market. It won the 2001 Business Week Silver IDEA award, The 2001 Best in Class award for Appliance Magazine the innovation award from Unilever.