Additional Media
Client Situation
Imation wanted to create a Solid State Drive that would change the way you look at computing: lightning fast boot times, applications that load in a fraction of the time, and the power to run graphics and design applications and games the way they were meant to run. All within an ultra-thin, rugged design that would provide protection from drops and electrostatic shock.
Although the drive is typically only seen by commercial and technical users as opposed to direct consumers, Imation wanted to enhance their brand across all drives regardless of use. This proved to be a challenge as the drive had strict guidelines for dimensions and placement of mounting screws. Also the drive needed to be ultra slim while increasing its functionality.
Result
Worrell's industrial designers brought the sleek, fast and performance characteristics of an automobile to the SSD drive's design.
They also continued the synergy of other newly designed Imation drives by including an elegantly designed iconic wishbone shape on the side of the SSD drive's casing.
Worrell was able to meet Imation's criteria of a aesthetically pleasing slim drive with higher performance while staying contiguous with Imation's other new drives designed by Worrell.