The first step in Worrell's Design-Path™ industrial design process is to understand the client's problem statement or product brief and conduct an audit of the current product to understand strengths and weaknesses. We then evaluate competitive products for market gaps and can conduct customer research including observation techniques (ethnography), quantitative techniques (Censys® feature prioritization) and development of customer segmentation.

The next step is to explore creative design concepts ranging from conservative to radical all within the constraints of the research criteria. Designers work with the empirical criteria of prioritized requirements, ergonomic, technology, manufacturing and cost constraints. Visualized personas created from the market segmentation provide the necessary empathy for the designers to design appropriately for target markets. Worrell designers move quickly from hand sketches to CAD surface models for presentation and may include machined yellow foam models for size and scale purposes. We ask our creative engineers to consult with our designers to insure that the design concepts are designed for manufacture.

Upon selection of a design direction gained from client's input on our first concepts we then make any adjustments to the design that incorporate this refined vision with a tighter reign on ergonomic, design for manufacture and cost constraints. We establish color, materials and finishes at this stage and extend the design language to other related products if necessary. Here we can provide highly rendered and photorealistic CAD surface models and frequently ask our model shop to create aesthetic appearance models.

After approval of the final design with our client, we provide CAD solid models of the appearance or "A" side of the design either to our own engineers or to our client's engineering staff to insure the design intent and our client's investment. This is particularly beneficial for designs that are tooled and manufactured overseas.