2． Success in the China market
Shanghai, China, April 28, 2008

Designed by Worrell, the Honeywell Halo thermostat has proven Worrell's design and innovation methods excel in the China market as Halo has sold with impressive momentum, leading its category. “Halo thermostat looks fashionable and simple, it makes us feel proud of our environment”, said one Honeywell high-end office building customer.

The Halo thermostat is one of the first products Worrell designed exclusively for the China market. It is designed to adapt to Chinese government requirements on energy savings, meanwhile, it has satisfied the special requirements for public buildings with temperature control, and more, it has solved the problems with retro-fit and installation.

Worrell has continued to deepen cooperation with Honeywell in recent years around the globe. Performance has been at the heart of the relationship with highly successful product launches for Honeywell's Environmental Controls and Avionics business units.

3．Proactive Retailing – Worrell Inc. Invited to Speak at BEST BUY’s Annual Vendor Conference in Shanghai
Shanghai, China, April 10, 2008

Mr. Kai Worrell was invited to speak at Best Buy’s Annual Vendor Conference in Shanghai, China. As one of only two outside groups invited to speak at the conference, it was an honor to be placed in front of Best Buy’s preferred suppliers, some of the most sophisticated manufacturers in the world.

Noting Worrell’s unique position to work closely with Best Buy’s Exclusive Brand team in the Minneapolis Headquarters, the sourcing team in the Asia headquarters as well as our work along side Best Buy’s Preferred Suppliers, Worrell connects all those meaningful interactions with our deep experience exploring the psychology and personality of Best Buy’s consumers. Worrell was able to draw some rich insights that translate into real business outcomes for Best Buy’s partners.

Worrell’s speech was focused on Proactive Retailing citing Best Buy’s bold moves with Exclusive Brand product development as one indication of how this retailer doesn’t follow trends, but sets them.

Mr. Worrell articulated Worrell’s belief that to successfully drive your company into new markets and international markets you must first understand the heart of the end user. By building empathy for those that you will serve you can design a product that reflects the soul of its creator.

Worrell encouraged these companies to take a proactive approach to partnering with Best Buy by developing processes on the front end of product development to focus their efforts. Whether for Western or Asian markets, consumer behavior is difficult to predict given the rational and emotional drivers connected to a discretionary technology purchase.

Inciting wisdom from Edwards Deming and Hu Jing Tao, Worrell drove home the message that the hero’s of business in the 21st century would be those that could develop systematic methods of gaining an intimate knowledge of the consumer behavior.

4．Worrell Inc. and FilmAid Invited to NASDAQ Closing Bell Ceremony in Times Square
Minneapolis, Minn., April 7, 2008

Team members from Worrell Inc., a product design consultancy headquartered in Minneapolis, have been invited to attend the NASDAQ Closing Bell Ceremony on Wednesday, April 9, 2008. There, they joined colleagues from FilmAid International, a humanitarian aid organization that works in refugee camps in Africa screening films and teaching filmmaking skills to educate and strengthen communities.

NASDAQ chooses an organization to highlight each day at their opening and closing bells. The closing bell on Wednesday will be in honor of FilmAid International’s Second Annual Power of Film Benefit Gala, which will be held that evening at Capitale in New York City.

“The Worrell team has been an incredible partner and supporter of FilmAid, and we are so very pleased to have them in attendance at the NASDAQ Closing Bell Ceremony,” says Caroline Avakian, FilmAid International Director of Communications & External Relations.

Worrell Inc. and FilmAid International have worked together since 2006 when Worrell Inc. began donating their research, design and engineering resources to assist FilmAid International in the development of a new mobile theater unit. Worrell Inc. also designed the invitations and awards for Wednesday’s event.

5．Worrell Designer Charlie Wood Interviewed by Autodesk
Shanghai, China, April 5, 2008

Recently Charlie Wood, one of the genius designers of Worrell has been interviewed by Autodesk, as he is the one who designed the FilmAid award. Charlie shared his experience in designing the Award as well as other design activities in Worrell.

The interview’s link

FilmAid is a humanitarian aid organization that travels to refugee camps around the globe showing films that educate, entertain, and enrich the lives of the world’s most vulnerable. According to FilmAid, there are more than 33 million refugees in the world and the estimated average stay in a refugee camp is 17 years. Worrell began its partnership with FilmAid 2 years ago to donate its design and creative services.

6．Innovation Design, a training party on Consumer Study
Shanghai, China, February 21, 2008

Worrell was asked to provide an evening of inspiration, education and celebration for Best Buy’s Asia sourcing team. Worrell worked with key Best Buy executives to craft the evening and make sure that innovation thinking was a central theme. Worrell spent time sharing tools and methods for competitive differentiation, all of which elicited spirited interaction with the team.

It was not forgotten to celebrate the many exciting milestones that had been achieved by the Best Buy and Worrell team in creating scores of new and exciting Exclusive Brand products for its powerful distribution channels throughout the world.

This was also Worrell’s first opportunity to show off the new Shanghai Design Center in the heart of Puxi. Bob and Judy Worrell the founders of Worrell Design flew in to memorialize the special event.

7．Designed by Worrell Inc., Modu Music Phone Was Unveiled at the Mobile World Congress in Barcelona
Minneapolis, Minn., February 15, 2008

A new music cell phone jacket designed by Worrell Inc.’s Montreal office, formerly Gad Shaanan Design was unveiled at the Mobile World Congress in Barcelona. Two fully functional jacket prototypes were produced to interface with the much-anticipated modu, a small, modular cell phone that can slip into a variety of jackets, each of which provide added functionality and a new aesthetic. Sleek and sophisticated, modu is, by itself, a cell phone. Users can slip modu into device jackets such as MP3 players, GPS devices, bigger cell phones, car stereos or digital cameras —basically, any modu-enabled consumer electronic. This mobile device platform is set to launch in Russia, Italy and Israel in October 2008.

“Our Montreal design, engineering and prototype team produced these exquisite functioning prototypes that brought the Modu concept to life,” says Bob Worrell, Founder and CEO of Worrell Inc. Anton Drukh, Project Manager of Value Added Products at Modu added, “ We would have had a very hard time convincing our future partners of the full potential behind the Modu idea, if it were not for the jackets we created together.”

Formerly InFone Tech, Modu is an Israeli startup founded by Dov Moran. Moran’s previous company pioneered the concept of the USB flash drive. Moran chose to unveil modu at the Mobile World Congress 2008, an event that is attended by more than 55,000 visitors and is viewed as the world’s premier mobile event.

8． Worrell Inc. Acquires Gad Shaanan Design Operations in Montreal and San Diego
Minneapolis, Minn., February 6, 2008

Worrell Inc., a full-service product design consultancy with offices in Minneapolis and Shanghai, has acquired Gad Shaanan Design Inc. The acquisition merges Worrell Inc.’s research and design prowess with the inventing and creative engineering proficiencies of Gad Shaanan Design.

“These are both long-running companies,” says President, Worrell Inc. – International Kai Worrell. “We know how this business works. The Gad Shaanan strengths — particularly their engineering sophistication— will fuel our current growth.”

Gad Shaanan Design has been known for an Inventing value proposition through a very strong approach to design by driving with creative engineering, solutions based model building and testing, and an industrial design blend into the engineering. This function meets form process has led to a rich history of intellectual process creation for their clientele. The rigor of the process employed and rich experience gives Worrell the ability to present a more comprehensive product development offering where clients can bring larger scale programs to the team with confidence from such a strong track record of innovation.

Gad Shaanan, who founded Gad Shaanan Design twenty-seven years ago, will remain active in the San Diego office following the acquisition. Shaanan and Worrell Inc. founder Bob Worrell have had the rare opportunity for two long running design entrepreneurs to share deep insights about their long careers operating a design consultancy. “It's been great to watch Bob and Gad, two industry veterans, collaborating side by side,” says Kai Worrell.

The acquisition of Gad Shaanan Design will have a large and exciting impact on for the future of Worrell. Industries that have been served extensively include medical technology, mobile phones and cellular technologies, and transportation. Long standing relationships with companies like Johnson & Johnson and Qualcomm as well as ongoing transportation contracts will create new ways for both companies to join up and continue the integration of best practices.